Forum Posts

Raihan Ali
Jun 28, 2022
In Welcome to the Forum
Instagram TV (IGTV) is one of the strongest bets of this social Jewelry Retouching network. With it, Instagram intends to expand the possibilities to create and share videos and, over time, position itself as an alternative to YouTube. Will it be so? For brands, Instagram TV is a good opportunity to expand their presence on this network and strengthen their content marketing. For this reason, in this article we are going to see what IGTV is, how it works, an explanation-tutorial to upload a video step by step, how to monetize your videos and what it can contribute to Jewelry Retouching advertisers on Instagram Ads and content creators. Do you want to know how to include IGTV and Jewelry Retouching Instagram Live in your digital marketing strategy ? Click here and download the free that we have prepared for you with all the information. TABLE OF CONTENTS What is Instagram TV or IGTV? How does work? How to upload IGTV videos step by step Instagram TV for brands Instagram allows you to monetize IGTV videos like YouTube What is Instagram TV? Instagram TV is a kind of television channel integrated into the social network, where users can consume video content created by others. It can be accessed from the Instagram application itself (by clicking on the new icon that Jewelry Retouching appears next to the direct messages) or through a separate application that has been created exclusively for IGTV. To understand us, it would be something like Facebook and Facebook Messenger : they are different Jewelry Retouching but complementary applications and one is integrated into the other. Until now, we could upload videos of up to 15 seconds to Instagram Stories and up to 60 seconds to our feed. With Instagram TV, this limit is extended since it allows us to upload videos of up to 1 hour if we use the web version of Instagram, and up to 15 minutes if we opt for the mobile application. Unlike what happened with the Stories, these videos are not ephemeral, but remain in the user's channel and can accumulate Jewelry Retouching visits over time. The possibility of broadcasting live is not offered either, but rather it is about previously recorded and edited videos.
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Raihan Ali
Jun 28, 2022
In Welcome to the Forum
Did you know that 98% of users do not convert on the first Jewelry Retouching visit to a website? Attracting traffic to your page is a fundamental first step, but this effort will be in vain if there is no retargeting strategy behind it. Thanks to retargeting campaigns , we can repeatedly impact the same users to move them through the conversion funnel to become loyal customers. We are going to see what exactly retargeting is and how to use it for the benefit of your brand. What is retargeting and how does it work? Retargeting (also known as " remarketing ", because that is what Google calls it on its advertising platform) is a digital marketing technique that is based on impacting users who Jewelry Retouching have already interacted with our brand with advertising. The most common example is users who have visited Jewelry Retouching our website, but it is not the only possibility: we can also remarket to users who have opened our emails, for example. These impacts can occur through different channels , such as: Display advertising . When visiting certain websites, the user sees banners of our brand, perhaps with personalized messages based on the products or services of interest. Social Media Ads . Social media advertising interfaces, such as Facebook Ads, allow us to use the information we already have about users in order to Jewelry Retouching target ads only to those who have already interacted with our brand. For example, through personalized mailings for Jewelry Retouching users who have left a purchase halfway. For brands, this strategy has multiple advantages : A very high ROI , as the campaigns target a limited but potentially very interested audience. According to some sources, the return on investment of these campaigns is around 300%. Possibility of doing a very specific branding, since we delve into the brand awareness of users who have already been in Jewelry Retouching contact with us. Great segmentation possibilities , since we can target ads based on specific user behavior.
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