Did you know that 98% of users do not convert on the first Jewelry Retouching visit to a website? Attracting traffic to your page is a fundamental first step, but this effort will be in vain if there is no retargeting strategy behind it. Thanks to retargeting campaigns , we can repeatedly impact the same users to move them through the conversion funnel to become loyal customers. We are going to see what exactly retargeting is and how to use it for the benefit of your brand. What is retargeting and how does it work? Retargeting (also known as " remarketing ", because that is what Google calls it on its advertising platform) is a digital marketing technique that is based on impacting users who Jewelry Retouching have already interacted with our brand with advertising.
The most common example is users who have visited Jewelry Retouching our website, but it is not the only possibility: we can also remarket to users who have opened our emails, for example. These impacts can occur through different channels , such as: Display advertising . When visiting certain websites, the user sees banners of our brand, perhaps with personalized messages based on the products or services of interest. Social Media Ads . Social media advertising interfaces, such as Facebook Ads, allow us to use the information we already have about users in order to Jewelry Retouching target ads only to those who have already interacted with our brand.
For example, through personalized mailings for Jewelry Retouching users who have left a purchase halfway. For brands, this strategy has multiple advantages : A very high ROI , as the campaigns target a limited but potentially very interested audience. According to some sources, the return on investment of these campaigns is around 300%. Possibility of doing a very specific branding, since we delve into the brand awareness of users who have already been in Jewelry Retouching contact with us. Great segmentation possibilities , since we can target ads based on specific user behavior.