They are truly in their natural habitat and make more sense to users who click on them, therefore serving as a stronger ranking signal. Google hasn't updated Shadow Making the Toolbar's PageRank since 2013, and I'm pretty sure that's not because they wanted to promote other third-party stats. -- David Farkas , Upper Ranks If all metrics are the same (including all page-level link value metrics), then I would take relevance in 2017 over authority. Authority seems to be just a function of link metrics, or so Google suggests. While I'm never one to follow what Google tells Shadow Making us as reality, I personally lean more towards the idea that most authorities, as a baseline, can be seen in link metrics. - - Paul Madden , Kerboo Very relevant link with low authority. I strongly believe that relevant links have a greater impact on the algorithm.
More so, authority is quite subjective, as the metrics available on SEO tools can be wrong; How website users/visitors view sites is primarily based on the relevance and usefulness of the information they found on a given page.Also, in terms of scalability, you're likely Shadow Making to get a larger list of highly relevant link leads, located in a very specific niche, than finding only high authority sites with your choice of metric. Also, if you've contacted a webmaster, it makes more sense for them to give you a link if they think you're highly relevant to their sites. - Venchito Shadow Making Buffer , SharpRocket _ I would prefer a relevant link with less authority than a higher authority link with low relevance. It is very difficult to accurately measure authority.
While Moz and Majestic do a great job helping to gauge relative authority, no one really knows how Google rates it. But one thing is clear from our client results: the more Shadow Making relevant the links, the more they drive up rankings and traffic. I can't say I've noticed the same kind of push from a handful of high domain authority sites. - - Nicole DeLeon , North Star Inbound Google might discard irrelevant links Even links from high authority sites can be discounted Shadow Making if they are irrelevant. Without a doubt, I would take a very relevant link, with low authority. All. Daytime. Long. There are many reasons to choose a relevant link: 1. Google can and does ignore low relevance links. The worst offenders are generic links and, even worse, off-topic premium watches links when your content is about cat food).