Knees, through your knees, through your knees. MEA culpa, mean culpa, mean culpa. Wahid does that well: it is personal, sincere and authentic. And therein lies the paradoxical power of really good crisis communication: prepare your reactions, your story, your core messages well. Then it becomes credible. 8. Good crisis communication: bounce and head in You can see from him that he is media trained through and through: he has his messages in order. But what Tata Steel director Marcel van den Berg does especially well is bending with emotions. As usual in journalism, interviewer.
Marielle Tweebeeke asks questions in the executive list form of accusations, statements, assumptions, and reproaches when a damning report is published about health damage caused by emissions at Tata Steel. Van den Berg practices verbal aikido: acknowledging content where possible and responding to the anger of local residents. What examples of good or bad crisis communication have you come across this year? Leave a comment below this article. VodafoneZiggo has won the Marketing.
Company of the Year award 2021. It was with great pleasure that we spoke with Marcel de Groot, Chief Commercial Officer Consumer about teams, marketing budget, social responsibility, ad targeting and of course his marketing career. He leads a team of 1,400 people in which sales and marketing work together in an agile manner. More than 5 million mobile and almost 4 million TV customers in the Netherlands. VodafoneZiggo is a mega player in the television, internet and telephony.