Whichever method above you decide to employ, I strongly recommend that you establish a schedule for the training course and require your team to stick to it. Otherwise, it's far too easy for the normal everyday SEO business to cause procrastination and delayed training completion. One Banner Design session or lesson per week is probably enough for the live sessions approach. Advertising Continue reading below For the online course or existing documentation approaches, set a series of time limits, but allow students to self-pace within these time limits. Step 4: Establish Banner Design valuation and accountability Although not absolutely necessary, an evaluation and accountability mechanism will help increase the effectiveness of your training program. You can take several approaches. Tests and quizzes This is the most traditional approach. I suggest using ungraded quizzes immediately after each lesson to help reinforce and correct learning, with periodic testing to determine how much learning is stuck.
Advantage : immediate feedback and relatively Banner Design simple configuration. Disadvantage: Unless very well designed, tests don't always correlate with knowledge applicable in the real world. Projects Design simulated or “real world” projects where Banner Design the student must demonstrate the application of the lesson. For example, after a keyword research lesson, the student must come up with ten new keywords that a site should target and explain why. Benefit: Intensely practical. Disadvantage: a lot of work to set up and evaluate. Advertising Continue reading Banner Design below Monitoring of works For some time after a given lesson, monitor the work of the teammate that relates to the lesson and look for signs of implementation of the principles learned.
Be sure to meet with the student regularly for feedback. Benefit: Totally real demonstration of real learning. Disadvantage: long duration and less quantitative Banner Design than other methods. Wrap Whichever assessment method you choose, make sure your approach is aimed at reinforcing learning, not a “trap” to find out who did it wrong. Emphasize practical application, not just memorizing vocabulary and facts. Make sure you have a plan for monitoring learning and reinforcing it Banner Design if necessary. Make training and its effective application part of a regular employee review process. More resources: How to Become an SEO Expert Best Free Online SEO Training Courses The 25 Best SEO Blogs and Resources to Learn SEO